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Using analytics to measure offline success



Traffic analyzing instruments can be successfully used by advertisers and business owners to determine whether an offline campaign has met its objectives and goals. The following lines contain useful information about how you can use the tools in your advantage for this purpose.

Short URLs

One of the ideas for measuring offline success in the online environment is the use of short URLs. There are many services that allow you to create short, custom links, which you can then print on the promotional materials distributed offline. These links can redirect to your website, for example, but are helpful because if you measure the traffic you will know exactly how many people landed on your page through the custom link.

In addition, short URLs can also contain custom parameters which can help you identify your potential customers even more accurately. Bit.ly is the best URL shortener in our books. The analytics is great as well.

QR Codes

Even though they were invented in 1994, QR Code are still used extensively nowadays and are a great tool for offline campaigns. You can use QR codes that direct users and potential customers to your website. The codes can easily be printed on offline promotional materials and can look very good. If you make your QR codes direct to a specific link, only accessible through them, you can also use Google Analytics and other similar tools for measuring the outcome of your campaign.

Discount codes

Another commonly used method for offline campaigns are discount codes. These codes are assigned in a way that is similar to QR codes. There are tools and technologies that can help you easily count the number of codes introduced on your website and hence tell the exact number of people who were part of your campaign. All in all, analytics tools are powerful not only in the online environment, but also when it comes to regular marketing campaign. A great example of this is at http://buysocialfans.com. You can see they advertise their discount coupon right on the main page. People love a good deal!